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The Hoard Gazette

The Hoard Gazette

The Hoard Gazette blog is devoted to fashion, beauty & grooming. And of course jewellery: designer jewelry, jewelry making, vintage jewelry and restoration techniques. We try to include only practical information and tips which could be used in everyday life and would like to invite you to share your style, experiences, information and tips with us. Write us, we want YOUR INPUT!

Thursday, April 17, 2008

The Bad Girls of Japan - Kogal, Ganguro, Gyaru, Yamanba

Since we were talking about Japan, and Shibuya, for the record and because Japan is the fashion leader of Asia, being the conventionally unconventional, we have to talk about it and its part to play in the fashion revolution.

And the monumental fashion style - and its social upheaval - rebellion of societal norms & traditions, a call to arms for individuality, dominance and utmost indulgence: Kogal, Ganguro styles.

I'm in a little of a hurry for this entry and don't have time for a breakdown of it.
Watch this vids and get a basic understanding of these looks and what they stand for. They may not be THAT accurate from its White Western perspective of production & editing, but nevertheless worth a watch.





Basically Kogal look is the passive counterpart- whereas, its extreme Kogal stands for the overt stance in sex, celebration of independence & freedom from societal norms.


The EGG magazine (official Kogal/Ganguro media) & Fruits magazine (more on urban & cosplay street fashion) will satisfy your hunger, shall you want to learn more about this. They are available at Kinokuniya, Lido Singapore.

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Trend-watching: SBY @ Shibuya109

A recent store on the 8th storey of the fashion forward Shibuya 109 building, has opened its doors as the de facto trend-watching place to be - SBY


For the defined customers of ages 15-18 (highly influential opinion leaders & market maverns).


And for the watchful marketers of companie, who use it as a test-pad and observation haven before formal public launches.





The place is divided into 3 areas: Sampling, sales & cafe. Teens can try new product samples at the sampling section: new sweets, drinks, snacks, food, shampoos etc.


Oh and here's how effective mall marketing should be - like Shibuya 109


Malls should convey constant marketing messages to its patrons, delivering its tenants benefits (of their rental's worth) and branding/differentiating the mall in the minds & hearts of patrons.

We don't really see this in Singapore.

And at least a cost-effective & highly influential campaign effort should be made on the worldwide web. Just like Shibuya 109, which takes the effort to market its shop tenants' trendy products and produce interesting content to induce shoppers/patrons.


Ohh and they have an e-shop: http://e-shop.shibuya109.jp/webshop70/main
Check it out.

Was there years ago. How I want to go back!

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