Hoard Gazette Fashion Blog - Fashion, beauty, grooming insights and tips, one of a kind designer jewelry, jewelry making, vintage jewelry and restoration techniques.

The Bad Girls of Japan - Kogal, Ganguro, Gyaru, Yamanba

Since we were talking about Japan, and Shibuya, for the record and because Japan is the fashion leader of Asia, being the conventionally unconventional, we have to talk about it and its part to play in the fashion revolution.

And the monumental fashion style - and its social upheaval - rebellion of societal norms & traditions, a call to arms for individuality, dominance and utmost indulgence: Kogal, Ganguro styles.

I'm in a little of a hurry for this entry and don't have time for a breakdown of it.
Watch this vids and get a basic understanding of these looks and what they stand for. They may not be THAT accurate from its White Western perspective of production & editing, but nevertheless worth a watch.

Basically Kogal look is the passive counterpart- whereas, its extreme Kogal stands for the overt stance in sex, celebration of independence & freedom from societal norms.

The EGG magazine (official Kogal/Ganguro media) & Fruits magazine (more on urban & cosplay street fashion) will satisfy your hunger, shall you want to learn more about this. They are available at Kinokuniya, Lido Singapore.

Labels: fashion, fashion police, japanese fashion

posted by Jeremy | 2:02 AM | 0 Comments

Trend-watching: SBY @ Shibuya109

A recent store on the 8th storey of the fashion forward Shibuya 109 building, has opened its doors as the de facto trend-watching place to be - SBY

For the defined customers of ages 15-18 (highly influential opinion leaders & market maverns).

And for the watchful marketers of companie, who use it as a test-pad and observation haven before formal public launches.

The place is divided into 3 areas: Sampling, sales & cafe. Teens can try new product samples at the sampling section: new sweets, drinks, snacks, food, shampoos etc.

Oh and here's how effective mall marketing should be - like Shibuya 109

Malls should convey constant marketing messages to its patrons, delivering its tenants benefits (of their rental's worth) and branding/differentiating the mall in the minds & hearts of patrons.

We don't really see this in Singapore.

And at least a cost-effective & highly influential campaign effort should be made on the worldwide web. Just like Shibuya 109, which takes the effort to market its shop tenants' trendy products and produce interesting content to induce shoppers/patrons.

Ohh and they have an e-shop: http://e-shop.shibuya109.jp/webshop70/main
Check it out.

Was there years ago. How I want to go back!

Labels: fashion, japanese fashion, press features

posted by Jeremy | 12:48 AM | 0 Comments

Summer Bikini - Microkini? NOT!

The sun has been good, and if you're thinking of going for a little bake under the sun this weekend by the beach. Since we were on the note about kinky fashion, here's what not to wear:

The microkini - is a micro version of the bikini (seen here the underwear part) that is small enough that it covers just the private area.

Leave it to your bedroom...

Labels: fashion, fashion police

posted by Jeremy | 4:05 PM | 0 Comments

Nipples Trivia - Commercial

On the note of nipples...

Here's a live demonstration of how the nipplets (bodyperks) look like.

And here's a commercial about nipples. Hilarious!

Labels: fashion police, trivia

posted by Jeremy | 9:40 AM | 0 Comments

Fake Nipples? Jessica Biel, Jessical Alba Hollywood Celebs!

If you haven't already come to know of the Hollywood craze (outrageous as usual, waddya expect!?) you should know about this - fake nipples, tits.. call it what you want.

Also known as pokies, bodyperks or nipplets, these are silicone based nipple paste-ons that give an instant perky nipple. Here's a summary by Body Perks, an online retailer:

What are bodyperks?
They are lightweight, natural colored, silicone nipples that you insert into your bra and place directly on your own nipple. You can create your own look and wear them with tight t-shirts, sexy halters, dresses, twin sets, swimsuits and more. One size fits all as bodyperks were crafted to produce just the right amount of perkiness, regardless of breast size or shape. They will enhance the beauty of your breasts with the illusion of natural, erect nipples.

Pictures
Here's the best part. Some pictures of attention crazy Hollywood celebrities I've found online that have become "spokeswomen" of this biological weapon.

Above: Jessica Alba, Elizabeth Hurley, Jessica Biel (1st picture top-most)

List of celebs also include Lindsay Lohan (not surprising) and David Hasselhoff! YES!

Now, would YOU wear it?
Please vote! I'll release the results in time =)

From my point of view (a guy):

Guys like nipples - it's a scientific fact that men's pupils enlarge on visual excitement of the female form. Biology...
Women like nipples. Just ask which lady wouldn't stare/admire other's assets?
There's something sexy about natural (ironically)

Retails for 19.90usd at body perks online.

For more controversial fashion topics and stunning trends, please view the fashion police label.
Topics include, exhibitionist jeans, breast scarves, and show-off skirts. Pique your interest?

Labels: fashion police, trivia

posted by Jeremy | 8:39 AM | 0 Comments

Style Trends Survey Findings

Style Trends survey findings, by online magazine Fashion Office indicate that:

Summary
"The Internet Fashionistas are mostly female and around 25 years old.

They love a casual style, are addicted to shoes and know to combine the right pair to jeans or mini-dress.

The typical online Fashionista is inspired mainly by herself and the internet, sends photos via her mobile phone, loves to talk about sex and fashion, and has the instinct for the favorite designer/labels..."

Savvy that?

Labels: announcements, fashion, lifestyle, press features

posted by Jeremy | 4:13 AM | 0 Comments

Hoard Retail Display - Wallpapers Download

Now and then, here and there, I'd have to make prints & wallpapers and paraphernalia.

Here are some some of the graphics and designs made by me for retail outlets.
They were used for display of our products at stores - Closet Affairs, Ztamp (Far East Plaza) Pandora's Box (Cineleisure)

Links to actual size wallpaper downloads are available via the links:

Hoard Wallpaper

Hoard Vintage Jewelry Wallpaper

Labels: announcements, retail outlets, stockists

posted by Jeremy | 1:47 AM | 0 Comments

The Hoard Gazette

Thursday, April 17, 2008